Kirshner Communications - Marketing/PR solutions for healthcare organizations
 

People

Erich Kirshner
Susan Thornton
James Jenkins
Katie Trexler
Jordan Peel
Phil Odell
Nancy Martch

Erich Kirshner

Erich KirshnerErich Kirshner is a public relations/marketing professional with significant experience as a print journalist, hospital/non-profit public relations/marketing manager and public relations/ marketing agency senior account representative.

Kirshner has been working in the Front Range public relations and marketing fields since 1990. A partial list of clients he has been honored to serve include:

  • Adeza Biomedical, Inc.
  • Centers for Medicare and Medicaid Services
  • City of Denver Department of Environmental Health
  • Colorado Department of Public Health & Environment
  • Colorado Foundation for Medical Care
  • Craig Hospital
  • Denver Oncology
  • Easter Seals Colorado
  • Hair Sciences Center
  • HealthONE
  • LMC Resources
  • Panorama Orthopedics and Spine Center
  • Passport Health of Colorado
  • Primaris
  • Rose Medical Center
  • The Mtn. – MountainWest Sports Network
  • Vanguard Communications Group

Kirshner is Incoming President and Program Chair for the Colorado Healthcare Strategy and Management (CHSM) professional society and is Past President of the Colorado HealthCare Communicators public relations/marketing association.

A former national health care trade journal associate editor, Kirshner excels at ensuring clients have a newsworthy story to tell that will gain significant media attention. His work has resulted in client exposure in all of the state’s significant newspapers and television news outlets, in addition to national and international exposure via a myriad of electronic and print outlets.

Marketing and social marketing efforts have resulted in gains in market share and awareness for both for-profit and non-profit clients. Strategies utilized include direct mail, Internet, point of service “takeaways,” billboards, bus signage, electronic and print advertising and use of novelty items.

Before beginning his career Kirshner earned two degrees in journalism, a bachelor's degree from the University of Wyoming and a master's degree from Northwestern University.

Kirshner, a married father of three daughters, lives with his wife, Jean, and children in Parker, Colorado. An avid member of his community, Kirshner is proud to volunteer with the Special Olympics and other disability-focused organizations.

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Susan Thornton

Susan ThorntonWith 35 years of experience in marketing, communications, multimedia production and work with diverse populations, as well as 16 years of local and national leadership as an elected official, Susan Thornton brings what the Littleton Independent newspaper has called a "Fort Knox" of experience and insight to clients.

A columnist with The Denver Post, Susan holds a master's degree in journalism from UCLA and has been a reporter with U.S. News & World Report. Her marketing and public relations skills have been tapped by a wide range of universities, state agencies, national corporations and nonprofits. She has an extensive background in health and health policy issues, including 20 years of clinical faculty appointment at the University of Colorado's School of Medicine.

Susan holds 22 state and national awards for her professional accomplishments, including two major leadership awards from the Denver Regional Council of Governments, the University of Colorado School of Nursing's Visionary Leadership award, Doctors Care's Diversity Award and the Littleton Independent's Most Valuable Citizen award. She is sought after as a speaker on diversity, immigration and other issues. In addition to enjoying life with her grown son, daughter-in-law and husband of 40 years, in her spare time Susan teaches, judges and performs with the Great Highland Bagpipe.

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James Jenkins

James JenkinsJames Jenkins has more than 20 years of experience in marketing and communications that includes writing, website development, and film/video production. Much of his experience comes from working with the healthcare industry, including Blue Cross and Blue Shield of New Mexico, Diagnostek/ValueRx pharmacy benefits management, and the Colorado Foundation for Medical Care (a Medicare quality improvement organization). James earned a BA in Communication and Journalism with emphases in advertising and public relations from the University of New Mexico. As project manager, he leads a creative team of gifted professionals and ensures that every facet of a project is on message, delivered on time, and reflects the highest quality possible.

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Katie Trexler

Katie TrexlerA member of the Kirshner Communications team, Katie Trexler left 7NEWS to spend more time with her family and work in the public relations and marketing arenas in 2007 after 7 years at the station. While at 7NEWS, Trexler served as an anchor and weekday reporter, with a special focus on health care stories.

A Denver native, Trexler began her career in Eureka, California before moving on to KOB-TV in Albuquerque, N.M., where she was a weekend anchorwoman and weekday reporter.

Previous to her stint in Albuquerque, Trexler worked at WJBK-TV in Detroit as an investigative reporter. She won an Emmy Award and other awards from the Michigan Association of Broadcasters for her work in Detroit.

Trexler is a graduate of the University of Colorado at Boulder. She earned a double degree in broadcast journalism and political science.

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Jordan Peel

Jordan has more than six years experience in the communications field focusing primarily on public relations for the medical field. After receiving her Master's Degree in Communication from Suffolk University, Peel began her career in public relations at a healthcare marketing firm in Boston where she worked on Fortune 500 accounts, such as McKesson.

A love of the mountains brought Jordan out West, where she continued her PR career as an account executive at an agency in downtown Denver. Jordan worked on a variety of accounts, including several IntegraMed fertility clinics and the Mountain West Sports Network. In recent years, she has expanded her marketing repertoire by engaging in social media, search engine marketing and Web content management.

Jordan has a love for animals and volunteers her time as a PR strategist for the Rocky Mountain Great Dane Rescue, Inc.

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Phil Odell

Phil OdellPhil Odell is a marketing and advertising agency veteran with 25 years of experience. He has worked as a client services professional for agencies and clients of all shapes and sizes. His core competencies are brand strategy, communications planning, project management and business development.

A graduate of the University of Colorado, Phil began his career in Chicago at Tatham Laird & Kudner where he worked with Ralston Purina, Del Monte and RJR Nabisco. He joined D’Arcy Advertising Los Angeles in 1988 where he spent fifteen years working with companies like Pillsbury, Makita, Busch Entertainment Corporation, General Motors, and Computer Sciences Corporation. In 2004 Jack Morton Worldwide recruited him. There he helped secure business with Boeing, Toyota, and Mazda. He moved to Denver in 2006 as the Director of Client Services at ripcord. In 2009 Phil created Casa Grande Communications, a marketing consulting practice servicing agencies and client organizations.

Phil’s healthcare experience includes providing account leadership on the National Children’s Study recruitment program in Douglas County Colorado and the Colorado Department of Health’s 2009/2010 H1N1 immunization campaign. He has also developed marketing programs for Philip’s Sonicare Power Toothbrush and Herbalife Nutrition and Weight Management Products. In 2006 he helped develop programs to promote AIDS Walk Colorado, which raised $800,000.

Over the years he has been privileged to work with some of the best and the brightest in the industry. The teams he has worked with have won substantial industry recognition for their work, including three Effie Awards.

Phil and his wife Emily live with their three kids and twelve pets (yes, twelve) in South Denver. Life is never dull in their household.

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Nancy Martch

Nancy MartchNancy Martch has extensive marketing and communications experience, mostly in the fields of healthcare and fitness. Nancy brings an enterprising approach to the development of solutions to a broad range of communications challenges. She enjoys helping clients find solutions that meet their unique objectives, that solidify their organizational identities, and that help grow their businesses. Originally from Texas, Nancy has an MA in English from the University of Texas at Arlington, and is currently completing her MA in Organizational Communications and Conflict Management at Regis University in Denver. She is also a volunteer community mediator with Jefferson County Mediation Services. Nancy makes her home and teaches yoga in Littleton.

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